Demand Gen: Sales and Marketing Funnels

I have extensive experience developing integrated sales and marketing programs—initiatives that drive engagement and activate audiences across desired markets and channels.

Strategic Prospecting Programs

I have demonstrated success building custom prospecting programs for consultative selling organizations - combining standardized selling processes with timely, tactical marketing support that accelerates the prospecting sales cycle, increases selling and marketing efficiencies, and positively impacts the lead to “close won” ratio.

  • Lead Qualification Criteria / Scoring

  • Standardized Sales Cycle + Pipeline Milestones + Forecasting

  • CRM Customization (Salesforce.com + Hubspot, etc)

  • Standard CRM Processes: Input and Outputs

  • Management Dashboards

  • Customizable Reports and Data Analysis

Demand Gen / Marketing Sales Support

  • Research / Data Analysis

  • Omni-Channel Advertising

  • Content Marketing / E-marketing /Sales Collateral

  • Social Media / Blogs / Newsletters

  • Public Relations / White Papers / Use Cases

  • Branded Podcasts

  • Event Marketing / Trade Shows

  • Sponsorship / Promotional / Experiential Marketing

For a limited time, I’m offering a free 30-minute discovery call to learn about your specific challenges and how I can best be of value. Use my calendar to book a time.