Stephen Dorsey, "The Fractional CMO"
Decades of Global Experience: With three decades of senior management experience, I have a proven track record of building brands and developing innovative ways to engage and activate audiences across traditional and digital channels. My ultimate goal is to help organizations grow and scale. I have collaborated with brands in the US, Canada, Europe, South America, the Caribbean, and Australia, providing a unique perspective on marketing strategies that support selling activities. I am based in Toronto, Canada.
Multi-Sector Experience: I’ve worked with Fortune 1000 organizations, start-ups, and non-profits across a wide range of sectors, including technology, digital, retail, financial services, restaurants, media entertainment, education, renewal energy, the insurance industry, and more. My total immersion approach enables me to quickly learn industry fundamentals and connect the dots to help my clients best position their value proposition to lead and win in their specific sector.
Thought Leadership: I bring a dynamic and diverse background to the table, having led innovative initiatives in business, technology, and amplified societal movements throughout my expansive career. From pioneering the use of the internet to gain a marketing advantage for Bose Corporation early in my career, to spearheading the disruptive adoption of customized, branded digital media for use in retail environments during my tenure at PlayNetwork, to co-developing an advanced content marketing certificate course at the University of Toronto, School of Continuing Studies, I have always strived to remain at the forefront of new ideas and approaches with an eye to leveraging knowledge to deliver value to clients.
My critically acclaimed book Black and White which details the negative impacts of systemic inequality in our society and provides pathways for change, has been recognized for its important impact on the discourse of our times and reflects my passion for continual learning and forward-looking visioning.
I am passionate and enjoy leveraging my expertise to help businesses stay ahead of the curve and take advantage of market disruption opportunities.
Soft Skills:
Strategic Thinker: Extensive experience crafting enduring, holistic marketing strategies aligned with corporate objectives.
Leadership Excellence: An effective motivator who guides marketing teams to their full potential by nurturing collaboration and valuing achievement.
Effective Communicator: An expert communicator skilled in sharing intricate marketing ideas simply and clearly with internal and external parties.
Agile Adaptability: Swiftly acclimating to diverse industries, business scales, and structures.
Creative Problem-Solver: Strong analytical skills to identify challenges and develop creative solutions to achieve marketing objectives.
Emotional Intelligence: Culture agent proficient in handling emotions, fostering positivity, and adeptly navigating relationships.
Expert Negotiator: Mastery of vendor, partner, and stakeholder negotiations to deliver advantageous alliances and opportunities.
Strategic Networker: Standout in building and sustaining professional relationships by fostering collaboration and mutual success.
Culturally Aware and Experienced: A global professional who understands diverse cultures and has a track record of success in aligning these insights to international marketing endeavors.
Hard Skills
Strategic Planning: Skilled at developing long-term plans to ensure product and service differentiation, and effective market positioning versus competitors.
Digital Proficiency: Expertise in diverse digital channel marketing, spanning social media, email, content, SEO, SEM, and online ads for impactful campaigns.
Brand Management: Expert in managing consistent brand image and standards across platforms, channels, and international markets.
Tailored Prospecting: Effective at combining standardized consultative sales processes with targeted marketing support that drives prospecting cycle velocity and enhances sales and marketing synergy.
Content Strategy: Extensive experience in developing resonating content strategies aligned with objectives.
Market Analysis: Skilled at leading and conducting market research, and identifying target audiences, trends, and competitive forces.
Data Insight: Strong data-driven mindset, adept at analyzing marketing metrics and KPIs to make informed decisions.
Tech Savvy: Familiarity with marketing automation, CRMs, and tech tools to optimize processes and campaigns.
ROI Analytics: Proficient in tracking and analyzing marketing ROI to demonstrate business impact.
Budget Control: Efficient at setting and managing resource allocation for high-impact strategies.
Process Optimization: A strategic thinker with an analytical mindset who understands how to drive the creation of streamlined workflows and the implementation of data-driven improvements.
Project Leadership: Disciplined, effective end-to-end execution of marketing projects by fostering effective cross-functional collaboration that leads to timely and quality results.
Creative Direction: Unifier of business and creative strategies (and teams) to ensure brand and marketing efforts effectively deliver on engagement and activation objectives.
DEI Advocacy: Thought leader versed in positive approaches to creating and achieving transformative organizational change.