THE FRACTIONAL CMO

Building Brands, Driving Engagement, and Accelerating Growth

For Start-ups, Non-Profits and Enterprise-level Organizations

  • STRATEGIC PLANNING: SALES & MARKETING

    Senior-level leadership and a proven process for developing and implementing long-term strategic plans.

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  • BRAND DEVELOPMENT / EVOLUTION

    BRAND DEVELOPMENT / EVOLUTION

    A strategic approach to formalizing foundational brand pillars, guiding principles, and marketing standards.

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  • DEMAND GEN / STRATEGIC SELLING

    DEMAND GEN / STRATEGIC SELLING

    Customized sales and marketing funnel program development that effectively delivers to engagement and activation objectives.

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  • EQUITY, DIVERSITY, INCLUSION (EDI)

    EDI advisory services with a strategic marketing and communications lens. Facilitation, moderation, ERG program training, research, and recognized thought leadership and speaker.

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“ I approach engagements with senior-level leadership in a collaborative manner, utilizing my expertise in developing foundational, brand, sales, and marketing strategies. I then leverage my implementation skills to drive omnichannel engagement that ultimately delivers to fast-paced growth and scalability objectives. " 

- Stephen Dorsey, The Fractional CMO

Benefits

Cost savings: The expertise of a seasoned marketing executive without the high costs of a full-time employee.

Flexibility: Engage on a project-by-project or part-time basis, with flexibility to scale marketing efforts up or down as needed.

Objectivity: As an external resource, get an objective view of strategic planning and sales and marketing execution, identifying areas for growth and providing impartial recommendations for advancement.

360-Degree Strategic Expertise: Tap into broad business experience beyond marketing, such as business development, budgeting, and operational and people management - to achieve strategic goals.

Efficiency: Draw upon varied experience and expertise to achieve results at a faster pace than an in-house marketing team.

Focus: Allow business owners and managers to stay focused on mission-critical objectives while the CMO handles strategic planning and implementation to drive incremental and future growth.

Overall, retaining a Fractional CMO can be a cost-effective and efficient way for businesses to achieve growth goals by improving strategic sales and marketing efforts.

Sector Experience

  • “Stephen’s leadership role in our strategic planning activities during his tenure with PlayNetwork contributed to our organization achieving 3300% growth. His foundational, strategic marketing and branding efforts successfully positioned the PlayNetwork brand as the global innovation and quality leader in the industry and set the course for our long term success.”

    Darrell Champagne, SVP Operations

    PlayNetwork

  • “We are grateful at Haven Toronto for Stephen’s tremendous effort in leading the development of the first strategic brand and marketing plan in our agency's 85-year history. His strategic marketing experience combined with his creative talents re-imagining our brand, made it possible for our agency to effectively tell our clients stories and successfully exceed our donor engagement objectives.”

    Lauro Monteiro, Executive Director

    Haven Toronto

  • “I have leveraged Stephen’s marketing advisory expertise to help generate new business in new markets during my tenures at NEC, Planar, Microsoft and Gartner. He is a seasoned professional who is able to quickly gain an understanding of strategic objectives and translate this into marketing strategies and tactics that resonate with internal teams and are well received by clients. His creative thinking and focus on delivering timely, quality results has continually set him apart from the pack.”

    Karys Wood, Executive Leader

    Gartner, Microsoft, Planar, NEC

  • "Stephen is a diligent listener, researcher, and collaborator. He provided detailed market research and competitive analysis to develop a strategic plan that helped us gain a better understanding of how to improve our brand's visibility and position ourselves for growth. We appreciate his expertise and enjoyed working with him!”

    Alan Boychuk / Tristan Fuller, Principals

    Boychuk Fuller