We’re measured by outcomes — growth, clarity, alignment, and momentum — across both brand strength and revenue performance.
Across sectors and company stages, we've helped organizations achieve tangible results that move the business forward. From defining brand strategy that unlocks new markets to building demand generation engines that accelerate pipeline, our work is designed to deliver on what matters most: measurable impact aligned with your growth objectives.
Haven Toronto – A St. Michael’s Homes Program
Haven Toronto, a 93-year-old nonprofit in Toronto, provides essential services to men aged 50+ experiencing homelessness. To stabilize, reimagine and reposition the organization for long-term sustainability and growth, Haven engaged The Fractional CMO in a long-term role to lead strategy, development, marketing, and creative direction during a critical post-COVID recovery period.
Embark Student Corp / Embark Foundation
Embark, a Canadian social enterprise reinvesting millions annually into grants, scholarships, and student-focused initiatives, lacked the formalized framework needed for consistent, long-term philanthropic impact. The Fractional CMO bridged the capacity gap, aligning corporate purpose with a structured foundation strategy. The result: actionable guiding principles and a scalable roadmap for strategic, board-ready corporate giving.
Branksome Hall: Slingshot Innovation Academy
We helped Branksome Hall launch a new venture, positioning Slingshot as a premier innovation incubator rather than a traditional summer camp. Through high-energy creative and a dual-audience narrative, we built a sophisticated co-ed brand that successfully speaks to the ambition of youth and the investment-minded goals of parents.
Aroma Espresso Bar Canada
In 2020, Aroma Espresso Bar faced a dual crisis: a global pandemic and a shift in social expectations. The founder and senior management team engaged The Fractional CMO for more than three years to provide strategic brand, marketing, and advisory leadership. We helped the brand balance urgent crisis management with long-term strategic elevation, refining its premium positioning while driving authentic DEI values across 50 franchise locations.
Boychuk Fuller
Boychuk Fuller, a premier Canadian design agency, lacked a strategic framework to match its creative momentum. A Fractional CMO intervened to conduct deep market research and formalize their first strategic plan. The result: a sharpened brand identity and a new prospecting program designed for targeted, scalable expansion.