Advisory capabilities

We provide experienced, hands-on advisory services for organizations that need strategic clarity, alignment, and momentum—without the constraints of a full-time executive hire. 

We partner closely with founders, executives, and leadership teams to:

  • Clarify direction

  • Align strategy and execution

  • Accelerate growth initiatives

  • Strengthen brand and market positioning

Engagements are flexible, senior-led, and outcome-focused—designed to meet organizations where they are and scale as needs evolve. Each engagement is tailored, and our work typically spans the following core areas:

Strategic & Growth Planning
Donna MacMullin Donna MacMullin

Strategic & Growth Planning

We don’t deliver strategies that sit on shelves. We help leadership teams define clear, actionable strategies that align business objectives, market opportunity, brand positioning, and marketing execution—so growth efforts move forward with focus and confidence.

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Brand Development & Positioning
Donna MacMullin Donna MacMullin

Brand Development & Positioning

Building relevance, differentiation, and trust. We define and refine brand foundations that inform how organizations show up—internally and externally—ensuring consistency, clarity, and resonance across all touchpoints.

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Go-to-Market & Revenue Enablement
Donna MacMullin Donna MacMullin

Go-to-Market & Revenue Enablement

Connecting strategy to measurable revenue outcomes. We design go-to-market strategies that align marketing, sales, and business development—ensuring not only clear market entry and campaign direction, but the systems, processes, and tools required to support prospecting, pipeline development, and sales effectiveness.

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Creative & Campaign Leadership
Donna MacMullin Donna MacMullin

Creative & Campaign Leadership

Strategy-led creative that performs. Creative is most powerful when it is rooted in strategy. We provide senior creative leadership to translate strategy into compelling campaigns, content, and experiences that drive engagement and results.

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Let’s Start with the Right Conversation

Strategic clarity changes everything — from how teams prioritize to how markets respond. Book a free 30-minute discovery call to explore what fractional leadership could unlock for your organization.

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