Our practice brings together strategic rigour and creative intelligence at the leadership level.
Stephen drives growth strategy and commercial clarity; Donna shapes brand, narrative, and creative expression.
Together, we help organizations navigate complexity and turn ambition into focused, effective action — without the friction of traditional models.
Stephen Dorsey
Principal & Managing Director
Stephen brings three decades of senior marketing leadership across global markets and diverse sectors — from Fortune 1000 technology companies to startups and nonprofits spanning retail, financial services, media, education, and beyond.
His track record includes pioneering digital media innovation at Bose Corporation and PlayNetwork, co-developing curriculum at the University of Toronto's School of Continuing Studies, and authoring the critically acclaimed book Black and White, which examines systemic inequality and pathways for change.
Known for quickly immersing himself in new industries and connecting strategic insight with commercial opportunity, Stephen has worked with organizations across North America, Europe, South America, the Caribbean, and Australia. His approach combines rigorous strategic planning with a focus on helping businesses navigate disruption and scale effectively.
Based in Toronto, Stephen is passionate about staying ahead of market shifts and translating emerging opportunities into actionable growth strategies.
Focus areas
Growth and enterprise strategy
Senior marketing leadership
Go-to-market, operations, and revenue alignment
Donna MacMullin
Senior Associate, Brand & Creative Strategy
Donna brings more than 25 years of experience leading brand, marketing, and creative strategy for organizations seeking clarity, relevance, and growth. She is a trusted advisor to leadership teams, known for her ability to translate complex ideas and strategic intent into clear narratives, compelling creative, and scalable brand systems.
A collaborative and highly strategic creative leader, Donna works at the intersection of insight and execution — ensuring brand expression, messaging, and campaigns are not only distinctive, but grounded in purpose and built to perform. Her work helps organizations articulate who they are, why they matter, and how they connect meaningfully with their audiences over time.
Focus areas
Brand strategy and systems
Creative direction and leadership
Narrative development, experience, and execution
Yaïza Décaudin
Social Media & Marketing Lead
Yaïza is a versatile marketing professional dedicated to building dynamic brand presences through strategic storytelling and data-driven insights. As the Social Media and Marketing Lead at Fractional CMO, she oversees the complete lifecycle of social media strategy — from creative design and content development to deep-dive analysis and performance reporting.
With a keen eye for design and a talent for writing, Yaïza ensures every piece of content resonates with its intended audience. Her expertise extends into the collaborative space, where she manages influencer partnerships and leads event execution to create cohesive, multi-channel brand experiences.
Focus areas
Content Strategy & Development
Analysis & Reporting
Influencer Partnerships
Community Engagement & Events
